A Tale of Two Cities?
Two games launch with unremarkable performance. One game continues a slow decline before ultimately being pulled from the market... and the other game?
Paul Bellezza is a Senior Manager in Production at Riot Games. He currently works on the character based tactical FPS, VALORANT but prior to that spent ten years working on the PC MOBA, League of Legends. On League, Paul lead cross-disciplinary teams working on game content creation, in-game events, and engineering features. Prior Riot, Bellezza co-founded The Odd Gentlemen game studio.
Andre is the Head of Data Science at Tilting Point, responsible for tools that combine business development, user acquisition, and game analytics. Prior to the acquisition by Tilting Point, Andre was the CTO of Gondola — the first dynamic pricing and targeted offer optimization platform for F2P games. Before, he was working on his PhD in Machine Learning until deciding to change course and start developing mobile games.
Barak leads Murka as Chief Operating Officer, after it was acquired by The Blackstone Group.
Former Director of Operations at Playtika.
Barak has a proven record of driving growth and achievements in international businesses, with over a decade of experience in hi-tech companies, small startups, and large operations. During his career performed many executive and managerial positions.
Founder and CEO of a new F2P mobile games shooter studio making the "Game of War" of shooters.
Former SVP of Games & Digital Platforms at NBCUniversal, Chief Product Officer at SEGA, and Studio Lead at FunPlus leading the studio and overall development on King of Avalon.
Podcaster and newsletter contributor on Deconstructor of Fun and Youtuber on GameMakers. Check out: www.gamemakers.com
Drew is a product lead on Words With Friends, responsible for the game’s growth and live operations portfolio. Prior to joining Zynga, he worked as a product lead in Kongregate’s mobile publishing organization, where he worked on more than a dozen games from launch to growth to live ops. Before joining the games industry, he worked in politics, where he ran a polling and analysis program that directed over $100M in SuperPAC media spend in the 2014 Senate election.
Presentation:
"Lessons from Ten Years Operating League of Legends" - Paul Belezza, Sr. Manager, Riot Games
Paul will talk about what he learned working in the development trenches of League of Legends for over a decade. Having witnessed LoL evolve into the title it has become today, there have been major ups and downs in it's development history. Paul will share some highlights and humbling lessons, in servicing the highly engaged and deeply passionate international League of Legends community.
Panel:
"How to Plan a Content and Events Schedule for Live Ops" - Joe Kim, CEO, LILA Games + Drew Levin, Lead PM, Zynga + Barak David, COO, Murka + Jeff Witt, Co-Founder, Storm8 and Funzio
How do you determine the content cadence and events (type and frequency) for your live operated game? How do you measure whether you are operating content and events successfully or not? Find out from some of the best guys in the industry how this is done! Drew leads PM on Words With Friends, Barak is leading a revenue growth tear at Murka, and Jeff 4x'ed revenue on Modern War with a single event!
Game IQ is a tailored analytics product for Gaming that provides insights into dimensions such as tuning, genre, sub-genre and modifier tags. Game developers will benefit from prebuilt classification(s) guiding product development, user acquisition, monetization, marketing and more.
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